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Information:
Price Comparison to smoking*:
Mayfair
 £ per week
 £ per year
 £ E-cig/year
 Save per wk
 Save per yr
10 per day
 £16.59
 £826.68
 £144.39
 £13.81
 £682.29
20 per day
 £33.18
 £1725.36
 £271.79
 £27.95
 £1453.57
30 per day
 £49.77
 £2588.04
 £399.19
 £42.09
 £2188.85
40 per day
 £66.36
 £3450.72
 £526.59
 £56.23
 £2924.13
Richmond SK
 £ per week
 £ per year £ E-cig/year Save per wk Save per yr
10 per day
 £16.65
 £865.80
 £144.39 £13.87
 £721.41
20 per day
 £33.29
 £1731.08
 £271.79 £28.06
 £1459.29
30 per day
 £49.95
 £2597.40
 £399.19 £42.27
 £2198.21
40 per day
 £66.58
 £3462.16
 £526.59 £56.45
 £2935.57
Lambert & Butler
 £ per week
 £ per year £ E-cig/year Save per wk Save per yr
10 per day
 £18.06
 £939.12
 £144.39 £15.28
 £794.73
20 per day
 £36.12
 £1878.24
 £271.79 £30.89
 £1606.45
30 per day
 £54.18
 £2817.36
 £399.19 £46.50
 £2418.17
40 per day
 £72.24
 £3756.48
 £526.59 £62.11
 £3229.89
Benson & Hedges
 £ per week
 £ per year £ E-cig/year Save per wk Save per yr
10 per day
 £19.74
 £1026.48
 £144.39 £16.96
 £882.09
20 per day
 £39.48
 £2052.96
 £271.79 £34.25
 £1781.17
30 per day
 £59.22
 £3079.44
 £399.19 £51.54
 £2680.25
40 per day
 £78.96
 £4105.92
 £526.59 £68.83
 £3579.33
Golden Virginia
 £ per week
 £ per year £ E-cig/year Save per wk Save per yr
10 per day
 £15.93
 £828.36
 £144.39 £13.15
 £683.97
20 per day
 £31.86
 £1656.72
 £271.79 £26.63
 £1384.93
30 per day
 £47.79
 £2485.08
 £399.19 £39.93
 £2085.89
40 per day
 £63.73
 £3313.44
 £526.59 £53.60
 £2786.85
*Pricing information taken from Ocado UK online-shopping website (Oct 2009) and based on the smoker purchasing cigarettes in economical packs of 100.
Buying in individual packs of 20 would result in even bigger savings
Golden Virginia pricing is based on a 50g pack and approx 50 hand-rolled cigarettes per pack

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